Plannernet Expands Executive Leadership Team to Power Global Strategy and Customer Excellence

FOR IMMEDIATE RELEASE

May 5, 2025

Plannernet Expands Executive Leadership Team to Power Global Strategy and Customer Excellence

Durham, NC & Brussels, Belgium – Plannernet, a leading provider of freelance workforce solutions for the meetings and events industry, today announced key executive leadership appointments that reflect its commitment to global expansion, customer success, and operational excellence.

Staci Hutchinson Named COO, North America & Customer Success

In a strategic move to strengthen North American operations and elevate the customer experience, Plannernet has appointed Staci Hutchinson as Chief Operating Officer, North America & Customer Success. A seasoned executive with prior leadership roles at both Plannernet and IQVIA, Staci rejoins the company with a sharp focus on scaling service excellence and deepening customer relationships.

“Staci’s return marks a pivotal moment,” said Rich Parker, CEO of Plannernet. “Her deep knowledge of our industry and our business uniquely positions her to lead our North American strategy and deliver exceptional outcomes for our clients and freelance talent.”

Staci will oversee Plannernet’s regional delivery and customer success programs, ensuring quality, consistency, and innovation at every touchpoint.

“It’s an exciting time to rejoin Plannernet,” said Hutchinson. “I’ve seen the evolution of this company firsthand, and I’m energized by the opportunity to lead our North American teams in creating outstanding experiences for both clients and freelancers as we scale.”

Sasha Smith Appointed COO, Europe & Strategic Growth

Plannernet also announced the formal appointment of Sasha Smith as Chief Operating Officer, Europe & Strategic Growth, where she will lead the company’s international expansion efforts, including the launch and growth of Plannernet EU based in Brussels. With 16 years of experience at Plannernet, Sasha has been integral to building the operational foundation and culture that define the company’s success.

“Sasha’s leadership has been instrumental in shaping our operational model,” said Parker. “With our European expansion underway, her appointment ensures we have the experience and vision required to scale sustainably and effectively in new markets.”

“I’m honored to step into this role at such a pivotal time for Plannernet,” said Smith. “Our expansion into Europe reflects our deep commitment to supporting customers and freelancers globally, while staying true to the values that have shaped who we are. I’m excited to help lead our growth in ways that strengthen our partnerships, create new opportunities, and continue delivering exceptional experiences across every market we serve.”

Unified Leadership, Global Vision

These appointments mark a significant milestone in Plannernet’s journey to build a truly global, customer-centric solution. With a fortified leadership team driving growth across continents, the company is positioned to empower freelance professionals worldwide, deliver unmatched client service, and continue its evolution as the trusted partner for flexible workforce solutions in the events industry.

For more information about Plannernet’s services or recent announcements, visit www.plannernet.com.

For media inquiries, please contact:

Tiffany Dougherty, VP Enterprise Solutions

tiffanydougherty@plannernet.com