What the “Year of the Meetings Maximizer” means for you in 2025

This sponsored Axios article, written on behalf of Hilton, introduces 2025 as “The Year of the Meetings Maximizer.” It explains how the shift toward remote and flexible work—especially among Gen Z and Millennials—is reshaping expectations around in-person events. Event planners are encouraged to prioritize pre-event communication (like advanced agendas, attire guidance, and menu previews) and on-site design—such as quiet zones and welcome hours—to reduce anxiety, boost engagement, and foster meaningful connections like traveling with “frolleagues” (colleagues who are also friends). The goal is to craft inclusive, confidence-building event experiences that feel valuable and memorable. Learn More Here!