RainFocus Named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms

Plannernet is seeing a significant rise in client requests for freelancers with RainFocus experience, and we strongly recommend exploring education and certification opportunities to be eligible for future support opportunities.

RainFocus has been recognized by Gartner as a Leader in the 2025 Magic Quadrant for Event Marketing and Management Platforms, marking its second consecutive year in the Leaders quadrant based on both its completeness of vision and ability to execute. Gartner evaluated eight vendors across key event platform capabilities—attendee management, experience and agenda tools, mobile support, analytics, sponsor modules, and more—and singled out Leaders for their market visibility, momentum, and long-term strategic direction. RainFocus stands out for its deep integrations with Adobe and Salesforce, enabling seamless marketing automation and personalization at scale—such as moving behavioral data from events into campaign workflows and enabling field teams to initiate data-driven actions from CRM systems. The platform’s field-marketing features—like centrally managed event templates for local deployments—help maintain brand governance while delivering repeatable, scalable programs.

RainFocus leadership emphasized how this accolade reinforces their commitment to providing exceptional customer experiences, AI-enhanced innovations, and unified event-to-sales data journeys that drive business outcomes. Read More Here!