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A Top 10 Pharmaceutical Company Outsources M&E Talent to Cut Costs and Meet Incentive Program Growth

2023 | Client Success Story

Overview

A top 10, global pharmaceutical company had a growing multi-day incentives program, but their internal meeting planning team had reached capacity, no longer having the resources to recruit, engage and pay travel directors (TDs) themselves. They turned to Plannernet to provide much-needed relief, for their urgent need, with an end-to-end solution and an established, vetted talent pool. In doing so, the company saved time and money, maintained established relationships with preferred TDs, built a scalable talent bench, and quickly staffed their Executive Incentive Meeting with talented M&E professionals.

In the near term, the client needed 20+ proven meeting professionals, with one Cvent expert to support troubleshooting onsite during the upcoming incentive meeting. With many pre-existing TDs unavailable or generating compliance concerns, the team needed a strategic solution to fill the required skill gaps and mitigate potential risks without burdening their team with additional responsibilities or overhead costs.

2023 | Client Success Story

Overview

A top 10, global pharmaceutical company had a growing multi-day incentives program, but their internal meeting planning team had reached capacity, no longer having the resources to recruit, engage and pay travel directors (TDs) themselves. They turned to Plannernet to provide much-needed relief, for their urgent need, with an end-to-end solution and an established, vetted talent pool. In doing so, the company saved time and money, maintained established relationships with preferred TDs, built a scalable talent bench, and quickly staffed their Executive Incentive Meeting with talented M&E professionals.

In the near term, the client needed 20+ proven meeting professionals, with one Cvent expert to support troubleshooting onsite during the upcoming incentive meeting. With many pre-existing TDs unavailable or generating compliance concerns, the team needed a strategic solution to fill the required skill gaps and mitigate potential risks without burdening their team with additional responsibilities or overhead costs.

2023 | Client Success Story

Overview

A top 10, global pharmaceutical company had a growing multi-day incentives program, but their internal meeting planning team had reached capacity, no longer having the resources to recruit, engage and pay travel directors (TDs) themselves. They turned to Plannernet to provide much-needed relief, for their urgent need, with an end-to-end solution and an established, vetted talent pool. In doing so, the company saved time and money, maintained established relationships with preferred TDs, built a scalable talent bench, and quickly staffed their Executive Incentive Meeting with talented M&E professionals.

In the near term, the client needed 20+ proven meeting professionals, with one Cvent expert to support troubleshooting onsite during the upcoming incentive meeting. With many pre-existing TDs unavailable or generating compliance concerns, the team needed a strategic solution to fill the required skill gaps and mitigate potential risks without burdening their team with additional responsibilities or overhead costs.

Client Challenges

  • Rapidly expanding incentives program

  • Limited pool of existing TDs

  • Existing TDs exposed them to misclassification risk

  • In-house team with limited time & resources

  • Significant worker misclassification risk

Plannernet’s Approach

  • Facilitated custom program implementation based on the company’s established process

  • Onboarded TDs, verifying business status

  • Recruited & vetted candidates for TD talent bench

  • Sourced highly-specialized and local TDs

  • Seamless technology to request, engage, & pay TDs

Client Challenges

  • Rapidly expanding incentives program

  • Limited pool of existing TDs

  • Existing TDs exposed them to misclassification risk

  • In-house team with limited time & resources

  • Significant worker misclassification risk

Plannernet’s Approach

  • Facilitated custom program implementation based on the company’s established process

  • Onboarded TDs, verifying business status

  • Recruited & vetted candidates for TD talent bench

  • Sourced highly-specialized and local TDs

  • Seamless technology to request, engage, & pay TDs

Plannernet’s Solutions

  • Scaled client’s TD pool by 300%

  • Assumed over 1,000+ hours of labor

  • Reduced overall incentives program costs

  • Mitigated client’s IC misclassification risks

  • Increased Women-Owned Business Diversification by 26%

When asked about the Cvent expert, the client stated:

“She has great energy, is professional, and has the perfect experience for what we’re looking for.”

Business Results

  • Last-minute needs fulfilled for a successful incentive program

  • Leveraged historical utilized TDs for continuity

  • Sourced talent with local vendor & venue experience

  • Using local talent, controlled travel costs, reducing overall budget

Business Results

  • Last-minute needs fulfilled for a successful incentive program

  • Leveraged historical utilized TDs for continuity

  • Sourced talent with local vendor & venue experience

  • Using local talent, controlled travel costs, reducing overall budget

Business Impact

A Deep, Dependable Talent Bench of TDs

The client was able to accept more business knowing their TDs would be fully vetted, sourced and paid on their behalf.

Requests filled within

5 Days

All Suppliers paid within

30 Days

The client was able to accept more business knowing their TDs would be fully vetted, sourced and paid on their behalf.

Requests filled within

5 Days

All Suppliers paid within

30 Days

The client now has a larger pool of preferred TDs with a diverse set of skills.

Plannernet grew the client’s TD Talent Bench from 30-120

The client is now using 31% pre-existing TDs and 69% Plannernet TDs 2.5 years into the partnership across all meetings.

A larger talent pool also served as a contingency plan for future events, enabling the client to continually meet demand.

Increased Opportunities for Women-Owned Businesses

By growing its talent bench, the client was able to move closer to their DEI goals by creating more economic opportunities for women-owned businesses.

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Recommended resources to optimize your event talent strategy

Rapidly Adapt to Ever-Changing Market Conditions with Contingent Labor

Read More

How a Managed Service Provider Can Mitigate the Risk of Costly Penalties When Using Freelance Meeting Professionals

Read More

How a Contingent Workforce MSP Can Combat Labor Shortage Challenges and Support Your Event Management Needs

Read More

Take the first step towards a better event talent strategy